Hot Lyrics

The original brief was for the LUMO Pixel Awards, challenging us to use LUMO billboards as a medium and their tech in a creative way. With the upcoming summer festival season, there’s bound to be some frisky behaviour. As a reminder for people to engage in safe sex, Durex uses hot and sexual lyrics of popular songs that would be played at these events. Using Google API for LUMO’s billboards, we tracked the number of people headed towards festival locations to target mass audiences, showing they are not the only one with sex on their mind.