Grass Milk

Grass Milk reframes Meadow Fresh’s dairy milk as its own ‘technically’ plant-based milk drawing from the idea that dairy milk is derived from a plant-based source (vegan cows), hence, plant-based. As there are rises of plant-based alternatives, Meadow Fresh wants to bring lapsed dairy drinkers back real milk. The campaign repackages the Original milk as Grass Milk, as an activation placing Grass Milk amongst other plant-based milks.